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tara lomax


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Tara Lomax headshot_edited.jpg

Dr Tara Lomax is a cinema and screen media scholar with a PhD in contemporary Hollywood entertainment, particularly blockbuster franchising. Tara has published on multiplatform story development, world-building, seriality, and visual effects industries and has a particular interest in Disney’s development of Marvel & Star Wars. She also works as a story consultant and has a relatively new connection to pro wrestling. 

Follow Tara’s work at Assembled Illusions and on LinkedIn


Here are the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.

(00:00) - Introduction 
(00:42) - Growth of franchise 
(02:02) - Blockbuster Franchising: Lord of the Rings, Star Wars, The Matrix etc. Auxiliary content and canon 
(06:48) - Building franchise coherence: Marvel, League of Legends and Arcane. 
(15:14) - James Bond: Defined by a franchised genre
(20:02) - Mission Impossible: Clash of systems. Stardom vs Narrative. Cultivating stars through the franchise
(27:01) - Building a franchise: Advice to young creators
(30:51) - The Distant Mountains, Larry Niven. Creating your world
(37:53) - Trans-Tasman Examples: Miss Fisher franchise, Cleverman. Yellowstone 
(41:41) - Underworld Wrestling, Pandemagic. Advancement in the gaming industry
(46:47) - Having a plan, authenticity
(49:22) - Finishing up

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The producer for this podcast is Kearin Armstrong and the production assistant is Prea Millar.

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