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jeff gomez


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Content warning: this episode contains discussion of emotional struggles, mental health, and neurodiversity. These are in an empathetic and supportive context, but as always, please stay safe and look after yourself.

Jeff Gomez, CEO of Starlight Runner Entertainment, is a leading expert in narrative, story worlds, and transmedia development. Jeff was a creator on the original story world of Magic: The Gathering, and since then has helped develop and expand universes like Pirates of the Caribbean, Avatar, Transformers, Spider-Man, Halo, Teenage Mutant Ninja Turtles so that they play out across multiple media platforms in concert. Most recently he has served as a creative producer on the worldwide revival of Ultraman.

Follow Jeff’s work at, on twitter and LinkedIn


Here are the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.

(00:00) - Introduction 
(01:02) - Formative experiences: Dungeons & Dragons and finding community
(10:25) - Teenage years 
(17:31) - Magic the Gathering. Reality vs characters. Communal storytelling: Gateways Magazine
(22:02) - Licensing and building a universe. Hero’s journey vs collective journey.  
(37:58) - Systemic narratives and repetition. Star Wars, Marvel 
(42:22) - Personal journey and discovery. Artistic expression 
(49:22) - Neurodiversity. Tessellation - a world of imagination 
(52:17) - Collective journey through madness. Liminal spaces. Mental health.  Necessity of storytelling. Folk horror in Aotearoa 
(01:02:41) - Deep in the Nikau cave. Assertion of will
(01:14:06) - Advice to younger creators
(01:19:18) - Finishing up

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The producer for this podcast is Kearin Armstrong and the production assistant is Prea Millar.

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